Sky City
Branding for a hot ait balloon event
Sky City is a hot air balloon event that needed a handout event guide and print/ digital advertising. A logo was created around the event using a balloon and abstract skyscraper shape; the colors used were bright and inviting to lend an air of excitement to the event. The target audience was the Boomer generation to reach them easy to navigate publications and media advertising towards websites that they favor were taken into account.
