BRANDING FOR ELEMENTS, A NEW OUTDOOR SPORTING GOODS STORE

The purpose of Elements was to create a brand identity. A descriptive Style guide allowed for a cohesive identity that was used on the website and the signage for the Brick and Mortar Store. The Elements brand is designed to attract active Millennials wanting to connect with nature, which was achieved with an Earthy-green color pallet, unposed imagery and a logo system that stands on its own.

In order as it appears below:

• Style Guide

• Website (Homepage)

• In-store Department Signs